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Business
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| Number of pages / Number of words: |
2 / 308 |
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It would be feasible to introduce one of the new Garnier product lines rather then both of them at the same time. Because there is already a strong L'Oreal presence in the Netherlands it would hurt sales more if they introduced two new product lines at the same time. Belle Couleur is the product to introduce because 73% of Dutch women use hair color products, and in recent years there has been large growth in the permanent hair color market which would make it viable to introduce Belle Couleur into the market...
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Recommendation
It would be feasible to introduce one of the new Garnier product lines rather then both of them at the same time. Because there is already a strong L'Oreal presence in the Netherlands it would hurt sales more if they introduced two new product lines at the same time. Belle Couleur is the product to introduce because 73% of Dutch women use hair color products, and in recent years there has been large growth in the permanent hair color market which would make it viable to introduce Belle Couleur into the market...
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