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Topic: Business
Number of pages / Number of words: 3 / 814
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They should put the product into drug chains and food stores as well, but it should be made aware to the company that sales might not be as high in those areas because items sold in these locations tend to be brands with high customer awareness.

Specifics of Customers Targeted

The target for Belle Couleur hair color should be the 73% of women in the Dutch market who use permanent hair color...


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Belle Couleur is priced so that it is not in the upper end or lower end of hair color products, so more specifically the target market would be someone who doesn't want to pay too much for hair color but still wants the best possible results. First time users should be targeted as well, from the research done it shows that women are less likely to change products as they get older, so, if someone is a first time user it is likely they will stay with the Belle Couleur brand...


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