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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 913 |
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One response in the Acceptor/Rejecter studies on the issue of a packaging was "I find reading all their different packages confusing, Hydro this, Hydro that. I don't know what to do with my skin in terms of that." This shows that the packaging is confusing buyers, as opposed to aiding them. My suggestion for Ms...
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My suggestion for Ms. Hamilton is to keep most of the detailed information on the back of the package and as for the front, state what it does for you skin in words that are understandable to the average consumer.
Revitalift, L'Oreal's most successful and newest introduction into the Plenitude line was doing extremely well...
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