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Buy custom L’Oreal And The Globalization Of American Beauty

Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1250
Essay's paper body

They have become the largest beauty company in the world, and the problem is how to maintain that status.

SWOT Analysis:

Strengths:

  • L’Oreal is the top beauty company in the world with 15.5 billion in sales in 2004. (Gale Group, 2007)
  • L’Oreal has a unique portfolio of international brands including, Redken, Maybelline, Lancome, Ralph Lauren, Giorgio Armani, Garnier, Matrix and Helena Rubinstein...

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(Gale Group, 2007)

  • L’Oreal has a unique portfolio of international brands including, Redken, Maybelline, Lancome, Ralph Lauren, Giorgio Armani, Garnier, Matrix and Helena Rubinstein.
  • L’Oreal is a household name with a positive image.
  • In 2005 and 2006, L’Oreal tightened the control of in the operational control of the businesses putting strict controls on inventory, trade accounts and investments...

Essay fragment

General points of the essay

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