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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 636 |
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Kiehl's Since 1851 Inc. was also purchased along with Matrix Essentials Inc. In order to take advantage of its parent company's strong brand recognition, Cosmair's name was changed that year to L'Oreal USA.
The company had a record year in sales and profits during 2000, and L'Oreal remained the market leader in the cosmetics industry with a 16...
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In Japan, sales increased by 46 percent and Maybelline became the leading mass-market cosmetics brand in the country. Along with its acquisitions, L'Oreal launched several new products, including Maybelline's Water Shine lipstick and Full 'n' Soft Mascara, Age Perfect Skincare by L'Oreal Paris, Garnier's Fructis Style product line, and fragrances Ralph by Ralph Lauren and Miracle by Lancome...
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General points of the essay
l'oreal brand
L'Oreal's global brand management strategies
L'Oreal Company Analysis
L'Oreal
L’oreal
l oreal
L'Oreal Story
L?¦Oreal Nederland B.V.
L'Oreal Swot
L'Oreal Case
Pest Analysis For L'Oreal
marketing report for l'oreal
L'Oreal Case Study
Strategic Analysis of L'Oreal
L'Oreal and the cosmetic industry
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