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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1002 |
Essay's paper body
Our text states that overall the marketing research showed that there were many competitors especially in the Dutch market and that customers tended to be loyal to their current brands. It sampled 200 women between the ages of 18 and 55 that used skin care products at least three times a week and the research showed of those woman only 39% would buy the product even after knowing the price...
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Even with this being a relatively strong number the actual number of transactions per year would be one or two which in turn does not create a large demand for this product line (Cravens, 2002, pp.138-139). The second product to consider is Belle Couleur which had been successfully marketed in France for the past 20 years...
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