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Topic: Business
Number of pages / Number of words: 3 / 655
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In response, purchasing has developed a supplier relations program and has solicited the help of marketing to help roll out the program. |

|Historical Sales Data and Financials |

|Historically, Kudler Fine Foods has tracked information such as dollar value and profit margin per transaction, dollar sales and profit levels by day,|

|and dollar sales and profit margins by item...


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However, in an effort to leverage the information to create a more intimate relationship with their |

|customers, the firm is integrating a system to track customer purchase behavior over time. The firm is in the process of developing this system now. |

|Marketing Budget |

|The marketing budget is primarily comprised of new initiatives, marketing communications, and marketing research...


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