Buy custom Kudler Catering & Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1380 |
Essay's paper body
2006, p. 206). The Kudler marketing division previously budgeted for market research in the form of secondary sources of data such as market size, trends, and benchmarking of services. Primary sources included annual surveys of the Kudler customers, and a database to track customer orders. Kudler is in the process of hyping their technology in order to track "customer purchase behavior" (University of Phoenix, Historical Data, para 1)...
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Kudler is in the process of hyping their technology in order to track "customer purchase behavior" (University of Phoenix, Historical Data, para 1). Reviewing data collected, Kudler can increase loyalty and profitability with a marketing mix.
The main tactics of a marketing mix include product, pricing, promotions and place...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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