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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3268 |
Essay's paper body
Seeing how India is more focused towards communal belonging than individualism, Coke might have boosted their sales a lot from going with this approach in their advertisement campaign.
Pepsi and Coke also embraced the Indian cultural celebrations and sponsor them with free giveaways with the purchase of their product as part of their sales promotion...
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By forming promotions around such events, cultural festivals and holidays that are specific to nations’ cultural values, you get your brand associated with the culture and national identity. This is a great way to build brand recognition and get your product adopted into a new culture.
Coke, Pepsi and local producers of soft drinks have an aggressive pricing policy and are constantly battling to attract consumers with the better price for the higher quantity of product...
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