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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 604 |
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The most important intangible asset would have to be equipment. Without the necessary equipment the business would not be as profitable.
According to the annual report, the revenue last year was the highest ever if Krispy Kreme continues on this pattern there will be nothing but success in the future...
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However, I am concerned with the low carb craze and the effects it has had on Krispy Kreme. Of course fried bread, glazed or filled may be delicious but not healthy for consumers. If the low carb craze is just a phase I predict much continued success for Krispy Kreme. However, if it's not just a phase and enough people are really ready, willing and able to change their lifestyles and eating habits, Krispy Kreme has to come up with a new idea quickly but a fad like this does have the potential to destroy the doughnut shop...
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