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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2195 |
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The facility layout of the stores allows for a unique customer experience, separating Krispy Kreme from such competitors as Dunkin’ Donuts, Tim Hortons and Winchell’s Donut House. Krispy Kreme’s product line already consists of over twenty-five different varieties of doughnuts.
A major push to sell coffee was made in hopes of keeping potential customers from going to Dunkin’ Donuts...
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In 2001, Krispy Kreme purchased Digital Java, Inc., in an effort to compete with other doughnut retailers beverage sales. Krispy Kreme increased its sales by 40% because it was able to expand its product offering and its quality (Thompson et al, 2004). Krispy Kreme’s coffee and beverage sales became more profitable, but did not produce as much sales as the competition did in the beverage area...
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