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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2363 |
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Preference for freshly prepared foods
7. Language and how "Krispy Kreme" translates
The aforementioned criteria were used to determine the ten most viable countries/regions for Krispy Kreme's international expansion. The list of countries/regions, presented in descending order, with especially attractive characteristics denoted adjacent to the apposite country, is presented in Table 1 on the following page...
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country of origin effects, prefers freshly prepared foods, e.g. sushi, doughnuts are snacks (assumes product adaptation) implying all day consumption, brand and product recognition, speaks Chinese and English (business people); Collectivist culture promotes sharing (office heroes)
2 Japan Densely populated, prefers freshly prepared foods, e...
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