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Topic: Business
Number of pages / Number of words: 2 / 516
Essay's paper body

Beneath all the disorder is a solid retailer that makes a popular product, has a strong brand, and could be highly profitable.

Ultimately, Krispy Kreme needs to get back to what fueled its growth in the first place: really good doughnuts. They need to emphasize the hot-doughnut experience rather than the old doughnut in a gas station...


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They need to emphasize the hot-doughnut experience rather than the old doughnut in a gas station. Management should be very careful about where it put stores, making sure each one would generate enough traffic to make it entirely worthwhile. By focusing on the "hot-doughnut experience" and growing at a reasonable pace Krispy Kreme could make a possible turnaround, although it may be a long way off...


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A Leading Lifestyle Brand Retailer In Taiwan An Analysys of krispy kreme Examining The Impact Of Product Attributes On Perception Towards Brand Product Krispy Kreme Appendix Krispy Kreme Doughnuts, Inc. Krispy Kreme Doughnuts Krispy Kreme Swot Krispy Kreme, Inc. Krispy Kreme.&Quot; Krispy Kreme Krispy kreme donuts The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Krispy Kreme Analysis Krispy Kreme On The Scene

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