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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1060 |
Essay's paper body
Differentiation is good to use when a buyer's needs and preferences are too diverse for a standardized product, and they are willing to pay a higher price for unique features. If the buyer doesn't perceive the value of a unique product, or if differentiating means the product is not priced competitively, this strategy will fail...
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Differentiation is good to use when a buyer's needs and preferences are too diverse for a standardized product, and they are willing to pay a higher price for unique features. If the buyer doesn't perceive the value of a unique product, or if differentiating means the product is not priced competitively, this strategy will fail...
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