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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1616 |
Essay's paper body
In addition, "Starbucks reported net income of $68.4 million, or 17 cents a share, compared with $55.7 million, or 14 cents a share, in the previous year's third quarter. Revenues of one- billion dollars reflected the opening of new units and an 8-percent rise in same-store sales" (National Restaurant News, 2003)...
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With its same store sales increasing twice as much as Krispy Kreme in the same year, Starbucks has the proof that it will not yield to Krispy Kreme. In order to surpass Starbucks, and the many other potent competitors, Krispy Kreme must devise new business tactics that rely on information technologies, because that is an aspect of business which Krispy Kreme has utilized very effectively in the past...
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