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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1971 |
Essay's paper body
I noted that expenses for TV broadcasting were 105% of the revenues earned for that side of the business, while radio broadcasting expenses were 114% (see Exhibit 2). In order to improve the use of the revenue that KRCB now receives, I suggest much tighter control of the budget, with frequent reassessments to ensure that realistic budget expectations are put in place, and that financial goals will be met...
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I see this as the tipping point to bringing KRCB into a more competitive position within this industry; stable finances provide the security needed to improve programming, geographic coverage, staff training, technological advancement, and fundraising activities.
2. Increase local programming.
With improvements in financial performance, KRCB-TV has the opportunity to improve programming offerings as a way to differentiate themselves from the various other TV broadcasters in the area...
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General points of the essay
With The Development Of Digital Technologies The Future Of Television Lies With Satellite Or Cable Broadcasting. The Era Of Terrestrial Broadcasting Is Now Over.
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