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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 396 |
Essay's paper body
For Kodak, identifying its resources and capabilities is critical to redefine its sustainable competitive advantages in this technologically fast-moving field. After almost a century of global leadership in the photographic industry, Kodak is a well-recognized brand name worldwide. This respected brand image will enhance Kodak's ability to introduce new products to consumers especially in a market where technological change creates barriers and uncertainty to them...
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For Kodak, identifying its resources and capabilities is critical to redefine its sustainable competitive advantages in this technologically fast-moving field. After almost a century of global leadership in the photographic industry, Kodak is a well-recognized brand name worldwide. This respected brand image will enhance Kodak's ability to introduce new products to consumers especially in a market where technological change creates barriers and uncertainty to them...
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General points of the essay
Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not?
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