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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1804 |
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Companies in this industry must ensure that its products appeal to long time photographers, and are easy to learn for those who are new to the field.
In addition, price and customer awareness are important. Cameras must be affordable, as consumers are becoming more and more price conscious. Also, in an industry where the printing of photos is decreasing, it is imperative for consumers to be made aware of the quality and affordability of professional printing in order to maintain market share and profit...
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Also, in an industry where the printing of photos is decreasing, it is imperative for consumers to be made aware of the quality and affordability of professional printing in order to maintain market share and profit. If consumers believe it is expensive to print photos, they will be inclined not to print and store pictures on a disk or print at home with a low quality printer...
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Kodak Case Study
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