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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 551 |
Essay's paper body
to the principles of its parent company, Kia Motors Corp. of Seoul,
South Korea. The guiding mission is easily stated: "provide highquality,
high-value and safe vehicles at market competitive prices
and back them up with a 10 Year / 100,000 Mile Warranty
Program and a customer-first policy."
The Ever Changing Business Challenge
As Kia’s sales growth continued to explode, increasing from just
over 12,000 vehicles in 1994 to nearly 170,000 vehicles in 2000
(1316% sales growth in 6 years), the company grew acutely
aware of the demands that their growing customer base had and
would continue to have on their then current customer service
operations...
Essay fragment
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to the principles of its parent company, Kia Motors Corp. of Seoul,
South Korea. The guiding mission is easily stated: "provide highquality,
high-value and safe vehicles at market competitive prices
and back them up with a 10 Year / 100,000 Mile Warranty
Program and a customer-first policy."
The Ever Changing Business Challenge
As Kia’s sales growth continued to explode, increasing from just
over 12,000 vehicles in 1994 to nearly 170,000 vehicles in 2000
(1316% sales growth in 6 years), the company grew acutely
aware of the demands that their growing customer base had and
would continue to have on their then current customer service
operations...
Essay fragment
General points of the essay
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