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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 520 |
Essay's paper body
By early May, Krispy Kreme still hadn't filed its restated financials, and its shares were trading around $6.
What went wrong? How could a company in business for nearly 70 years, with an almost legendary product and a loyal customer base, fall from grace so quickly? The story of Krispy Kreme's troubles is, at bottom, a case study of how not to grow a franchise...
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According to one count, there are at least 2,300 franchised businesses in the United States, and many are extremely successful. But there are pitfalls in the franchise model, and Krispy Kreme — through a combination of ambition, greed, and inexperience — managed to stumble into most of them.
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General points of the essay
An Analysys of krispy kreme
KRISPY KREME DOUGHNUTS
Krispy Kreme Analysis
Krispy Kreme Appendix
Krispy Kreme Marketing Plan
Krispy Kreme Swot
Krispy Kreme's Financial Health
Krispy Kreme's external analysis
Krispy Kreme, Inc.
Krispy Kreme.&Quot;
Krispy Kreme
Krispy kreme donuts
krispy kreme research
Krispy Kreme Doughnuts, INC.
Krispy Kreme On The Scene
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