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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4891 |
Essay's paper body
The relationships company of the future will need to use technology to shape value for each customer by building capabilities needed to enhance those relationships. The company that embraces relationship marketing, its strategies and processes will have a competitive advantage as they will be organised around all their stakeholders, who seek to create the value that each wants, and integrate it into the business process...
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The company that embraces relationship marketing, its strategies and processes will have a competitive advantage as they will be organised around all their stakeholders, who seek to create the value that each wants, and integrate it into the business process. This will lead to a series of trust-based relationships, as the company will understand the importance of specific capabilities in advancing relationships...
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