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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3161 |
Essay's paper body
This will inevitably have implications on the price strategy pursued by a firm as it puts pressure on lowering price and developing a viable cost structure.
Other things being equal, this detracts from market attractiveness as it presents new and problematic challenges for current and potential competing firms...
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The major competitors for KFC
KFC’s competitors can be considered in the context of consumers’ purchasing and consumption behaviours. The consumer segments can be classified depending on the benefits sought by the consumer. These benefits include the convenience of a fast food chain such as KFC, the satisfaction resulting from consumption and the attractive prices of the products...
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General points of the essay
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