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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2437 |
Essay's paper body
After leaving American Express,
he facilitated Control Data's 1986 spinoff of its Commercial Credit consumer finance
subsidiary. With Weill in charge, Commercial Credit purchased Primerica in 1988,
Firms and Markets
Mini-Case
Citigroup Page 2
taking the latter's name. Among Primerica's assets were a mutual fund company, an
insurance company, and Smith Barney, a mid-sized brokerage firm with a strong brand
name...
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Among Primerica's assets were a mutual fund company, an
insurance company, and Smith Barney, a mid-sized brokerage firm with a strong brand
name. (The brand was based in part on a striking series of television commercials
starring John Housman: "We make money the old-fashioned way. We earn it.") In
1993, Weill repurchased his Shearson brokerage unit from American Express, creating in
Shearson Smith Barney a retail brokerage business comparable in size to market leader
Merrill Lynch...
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General points of the essay
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