Buy custom Kentucky Fried Chicken and the Global Fast-Food Industry
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3509 |
Essay's paper body
McDonalds, Wendy?¦s, Burger King etc. are the major players in the fast food industry with similar capabilities.
Threat of new entrants ?V Low
?U Evidence suggests that KFC have always found it difficult to identify new competitors. This is unfortunate, in that new entrants often have the potential to be quite threatening to incumbents...
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This is unfortunate, in that new entrants often have the potential to be quite threatening to incumbents. One reason new entrants pose such a threat is that they bring additional production capacity. Unless the demand for a good or service is increasing which it is not in the fast-food industry, additional capacity holds consumers?¦ costs down, resulting in less revenue and lower returns for industry firms...
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General points of the essay
Analysing McDonalds (fast food outlets) using the Porters 5 forces model – sometimes called the Competitive Forces model.
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