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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2698 |
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Biscuits were reviewed by them just before dispatch. Market response to it was lukewarm as they were seen as high priced biscuits without any additional benefits.
As a brand, MKG was quite popular in north and was known for its quality, crispness and affordability. Consumers were middle class families in urban and semi-urban areas...
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In metro cities, ACPL or International biscuits were preferred. Canteen of institutions bought biscuits by floating tenders. Orders were placed to the lowest bidder. In 1986-87 KCPL had sold 360 tonnes to small and medium institutions against the total estimated demand of 2400 tonnes. Large institutions preferred other brands than KCPL...
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KCPL ACPL Case Study
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