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Topic: Business
Number of pages / Number of words: 3 / 805
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Cuervo is currently sponsoring Fox Soccer Channel and in the past was one of the first sponsors of beach volley ball and has sponsored a national hip-hop talent search.

In the new product area Jose Cuervo is trying to go after the whiskey and rum/ vodka markets. In 2006 Jose Cuervo released its Cuervo Black brand of tequila...


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In 2006 Jose Cuervo released its Cuervo Black brand of tequila. It is dark, aged tequila, more specifically an anejo type of tequila. Cuervo introduced Cuervo Black to go after the Whiskey market. It is suggested as a great mixer with cola, which is a typical mixer for whiskey. At the same time Cuervo Black came to market Jose Cuervo introduced its line of flavored tequilas...


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