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She suggests that we can achieve parity with our competitors if we cut prices by 20 percent.

Since the paint market has shown that consumers are price sensitive, cutting our price by 20 percent should in fact drive up sales. Perhaps we can achieve a larger market share if more people are drawn to our higher quality product, which is now at the similar price of the rest...

Perhaps we can achieve a larger market share if more people are drawn to our higher quality product, which is now at the similar price of the rest.

However we feel that this strategy also has several weaknesses. Compared to the first option presented by the VP of Advertising, we would still need to advertise that our product is coming down in price...

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