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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1244 |
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However, if advertising methods are applied towards non-DFW areas, this can combine proposals from both the VP of advertising and the VP of sales. By enhancing awareness in non-DFW areas, this may distribute a greater number in sales. The only conflict is that advertising does not seem necessary in non-DFW areas, where non-DFW outlets have grown in gallonage volume purchased (Kerin, Roger A...
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and Peterson, Robert A.). Non-DFW areas have also demonstrated consistent growth in sales, beginning from 1995 at $24.8 million to 1999 at $32.0 million (Exhibit 3). Therefore, there is no need to expand advertising efforts in non-DFW areas.
In the conflict of where to allocate business development and account penetration, there is greater potential in non-DFW areas due to the growing sales from that particular segment...
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