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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 372
Essay's paper body

needs to address

2.Analysis of the US paint industry and Jones Blair

Co.area

3.Recommandations and arguments

Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states.

The US paint industry:

Architectural coatings: 43%

- general purpose paints

- varnishes

- lacquers

OEM coatings: 35%

- applied to original equipement during

manufacturing

Special purpose coatings: 22%

- special applications

- environmental conditions

Outlook for Architectural Paint Coatings and Sundries:

-Mature market with Long-term sales growth

-Competition in the market is hard

-Several small companies have competed succesfully

against paint manufacturers

Architectural coatings:

Analysis by distribution, customers

Distribution: mass merchandisers 50%

specialty paint stores 36%

lumberyard and hardware 14%

1000 outlets in the market

Customers:

Do-it-yourself consumers 50%

Professional painters 25%

Painting contractors 25%

Jones Blair Company:

-Regional paint manufacturer

-Annual dollar sales had increased 4% over the past

decade

-JBC market share: 15% total dollar sales

-In 1997, Sales volume $ 12 million Margin 9...


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needs to address

2.Analysis of the US paint industry and Jones Blair

Co.area

3.Recommandations and arguments

Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states.

The US paint industry:

Architectural coatings: 43%

- general purpose paints

- varnishes

- lacquers

OEM coatings: 35%

- applied to original equipement during

manufacturing

Special purpose coatings: 22%

- special applications

- environmental conditions

Outlook for Architectural Paint Coatings and Sundries:

-Mature market with Long-term sales growth

-Competition in the market is hard

-Several small companies have competed succesfully

against paint manufacturers

Architectural coatings:

Analysis by distribution, customers

Distribution: mass merchandisers 50%

specialty paint stores 36%

lumberyard and hardware 14%

1000 outlets in the market

Customers:

Do-it-yourself consumers 50%

Professional painters 25%

Painting contractors 25%

Jones Blair Company:

-Regional paint manufacturer

-Annual dollar sales had increased 4% over the past

decade

-JBC market share: 15% total dollar sales

-In 1997, Sales volume $ 12 million Margin 9...


Essay fragment

General points of the essay

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