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Topic: Business
Number of pages / Number of words: 2 / 308
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The perceptual maps in Exhibit 3 shows that Enhance was positioned

1) Medium/high conditioning; med/low clean,

2) Medium/high conditioning; medium effects on hair.

I believe, this positioning doesn’t make a lot of sense. In looking at the ASSESSOR - “Product Acceptance”, and based on exhibit 7, surprisingly the respondents mentioned manageability is the best-liked feature about enhance and not the conditioning...


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The perceptual maps in Exhibit 3 shows that Enhance was positioned

1) Medium/high conditioning; med/low clean,

2) Medium/high conditioning; medium effects on hair.

I believe, this positioning doesn’t make a lot of sense. In looking at the ASSESSOR - “Product Acceptance”, and based on exhibit 7, surprisingly the respondents mentioned manageability is the best-liked feature about enhance and not the conditioning...


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