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Topic: |
Business
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Number of pages / Number of words: |
3 / 664 |
Essay's paper body
Such an agreement "was aimed not only at expanding trade but also strengthening and fostering links and cooperation in fields as diverse as investment, marketing, the movement of people, tourism and transport" (Mahoney, Trigg, Griffin, Pustay, 2001, p317). Such measures make evident the reasons behind the "dogfight" taking place in the trans-Tasman market as Qantas competes against Pacific Blue and Air New Zealand by expanding Jetstar, allowing for an addition of "1500 seats a week to the Qantas Group's existing trans-Tasman services"...
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Such measures make evident the reasons behind the "dogfight" taking place in the trans-Tasman market as Qantas competes against Pacific Blue and Air New Zealand by expanding Jetstar, allowing for an addition of "1500 seats a week to the Qantas Group's existing trans-Tasman services". The article inadvertently displays Qantas's awareness of their external environment as they expand to a growing market thorough the international expansion of Jetstar and thus being highly relevant to international business...
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