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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 990 |
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The new employees will need to buy in to these values and this culture.
JetBlue employees are committed to the company, to the company’s values and to furthering the company business. This company has built a culture where the employees are so indoctrinated in the core objectives and beliefs of the company that they function as brand ambassadors...
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In this manner, JetBlue has created an all-for-one and one-for-all culture. As such, the employees are not considered mere staff; they are crewmembers.
The Shared Values were collaboratively defined so that every crewmember becomes a stakeholder in their perseverance.
This non-hierarchical culture may be witnessed in the example where the CEO will actually get on the plan, serve passengers alongside the regular crew and then help to turn the plane so that it is ready for its next deployment...
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