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Topic: Business
Number of pages / Number of words: 2 / 484
Essay's paper body

These capabilities provide value to the firm, are rare within the airline industry, and very costly to imitate by JetBlue’s competitors.

Conclusion

These resources provide a short-term competitive advantage with above average returns for JetBlue. However, it is not too costly to imitate some of the mentioned resources...


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However, it is not too costly to imitate some of the mentioned resources. Competitors of JetBlue will catch up technologically, and the advantage may erode. Prof. Jay Barney would say JetBlue’s long-term position based on these resources is “competitive parity.”


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