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Topic: Business
Number of pages / Number of words: 3 / 618
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However, JetBlue is considering giving major airlines a run for their money as they consider to enter the high-demand Caribbean market.

Lastly, with regard to Promotion, JetBlue surprisingly has quickly garnered a loyal, satisfied group of flyers which has led to repeat business. As JetBlue has discovered that attracting new customers and customer turnover can be costly, the company focuses strong attention on customer retention through its high quality/low cost strategy and free word of mouth advertising...


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As JetBlue has discovered that attracting new customers and customer turnover can be costly, the company focuses strong attention on customer retention through its high quality/low cost strategy and free word of mouth advertising. This approach helps increase the company’s profit margin and simultaneously reduce costs...


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