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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1300 |
Essay's paper body
This was a strategic plan due to the lack of domestic flights going in and out of JFK, that minimized there competition which allowed them to continue on a path which led them to there success. Through targeting specific markets and concentrating their efforts on those markets they gained a loyal customer base which through word of mouth helped grow Jet Blue into a reliable company with an image as if its been doing business just as long as there competitors...
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Neeleman found many cost cutting options, which added to the balance sheets. Such measures were to eliminate the meals which customers were accustomed to. This was a risky move but in turn proved to be more cost efficient and did not take away from the quality of the flying experience.
In order for Jet Blue to take advantage of untouched markets such as Cuba, they would need to lobby Washington which may be unlikely chance but will add to there balance sheets...
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