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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 390 |
Essay's paper body
Problem Statement:
1 The Jet 24 product manager lost focus on the market targeting.
2 Consumers believe the can may cause safety problem, kids may make a
mess with it, and parents won??t know how much is left in the can.
3 Jet 24 did not meet customer need because it has no nutritive value, such
as vitamin C...
Essay fragment
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Problem Statement:
1 The Jet 24 product manager lost focus on the market targeting.
2 Consumers believe the can may cause safety problem, kids may make a
mess with it, and parents won??t know how much is left in the can.
3 Jet 24 did not meet customer need because it has no nutritive value, such
as vitamin C...
Essay fragment
General points of the essay
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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