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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3782 |
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Jergens broadened their product base with the 1957 launch of Dryad Roll-On Antiperspirant and Deodorant. In 1963, Jergens expanded their market by launching the Clear Complexion Bar. The medicated, acne-fighting soap appealed to a younger and different market than that of traditional Jergens products...
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Under this leadership, Jergens continued to bring new products to the market. Throughout the 1970s, Jergens produced bubbling bath beads under the Jergens, Nature Scents, and Gentle Touch brands. Jergens launched Gee Your Hair Smells Terrific in 1974, a fragrance shampoo designed for frequent use that is still available in the Philippines today...
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