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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 866 |
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P&G)
- Competitors placed their products in the “anti-bacterial†(P&G) and “used by celebrities†(Unilever) positioning.
- Possible joint venture between Unilever (market leader in shower cream segment) and a local producer in Shanghai in order to lower manufacturing costs. This could lead to some price reduction...
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This could lead to some price reduction.
- Jahwa doesn’t have as much brand building expertise as the multinational competitors.
- Focus group research indicated that shower creams were not a widely known product and that the price suggested was too high. Some people also said that they associated the silky feeling that shower cream leaves with being “not cleanâ€...
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