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Topic: Business
Number of pages / Number of words: 12 / 3281
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Although this period boosted GE’s bottom line, it also disconcerted many employees. Having almost achieved the position he had envisioned in 1981, Welch then set about developing a strategy that would allow GE to remain successful and continue growing. To do this, Welch believed that the focus had to shift to the people side of the organisation, and embarked on a period of renewal that he called the ‘software phase...


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To do this, Welch believed that the focus had to shift to the people side of the organisation, and embarked on a period of renewal that he called the ‘software phase. According to Atwater & Atwater (1994), the strategic objectives he presented were twofold: a companywide drive to identify and eliminate unproductive work, and transforming the attitudes of employees to encourage creativity and feelings of ownership and self-worth...


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