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Essay's paper info
Topic: Business
Number of pages / Number of words: 9 / 2303
Essay's paper body

24 hrs billings Weaknesses

  • Limited number of songs available
  • Price per song is not very convenient as the average number of song contained on a CD around 15 so that in the end the price of the CD is the very same
  • In 2003 it was available only to MAC users, while the majority of the people had Windows
  • Not clear if Apple promises to extend the services to PC could have been maintained

Opportunities

  • With more than 1 million of iPods sold by March 2003, Apple was dominating the market of portable digital players with its 27% market share
  • Also the Window version introduced later on contributed in creating iPod success as 58% of all iPod owners purchased the Window’s compatible version
  • Strong leadership under Job’s who was determinate to make Apple the center of the digital universe
  • Strong business relationships with the biggest music publishers like Sony, BMG, AMI, Universal and Warner Threats
  • The major threats were represented by other subscription based music providers like Roxio’s Pressplay, Listen...

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24 hrs billings Weaknesses

  • Limited number of songs available
  • Price per song is not very convenient as the average number of song contained on a CD around 15 so that in the end the price of the CD is the very same
  • In 2003 it was available only to MAC users, while the majority of the people had Windows
  • Not clear if Apple promises to extend the services to PC could have been maintained

Opportunities

  • With more than 1 million of iPods sold by March 2003, Apple was dominating the market of portable digital players with its 27% market share
  • Also the Window version introduced later on contributed in creating iPod success as 58% of all iPod owners purchased the Window’s compatible version
  • Strong leadership under Job’s who was determinate to make Apple the center of the digital universe
  • Strong business relationships with the biggest music publishers like Sony, BMG, AMI, Universal and Warner Threats
  • The major threats were represented by other subscription based music providers like Roxio’s Pressplay, Listen...

Essay fragment

General points of the essay

AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD ? APPLE Apple IPOD - VIPI analysis Apple'S Ipod apple ipod Market Analysis of the Apple iPod Product Life Cycle Analysis for the Apple iPod Situational Analysis Apple Ipod The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan Tops and Flops in Marketing- Apple’s iPod the real competitive advantage of the apple ipod Apple Ipod Marketing Plan With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business? Apple Ipod Case Apple Ipod: Case Study iTunes and The Digital Music Industry

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