Buy custom Itc'S Entry Into The Match Industry
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3326 |
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decided upon expanding into related and unrelated businesses and started actively pursuing a diversification strategy based on the resources and the skills the company had developed over the years (Fig 1.) such as strong brands and brand building skills, a distribution channel reaching to the remotest corners of the country to name a few...
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As the company’s senior management had put it “ITC’s diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time tested core competencies, unmatched distribution reach, superior brand building capabilities, effective supply chain management and acknowledged services in hoteliering†( 1...
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