Buy custom Is The Purpose Of Advertising To Create Cognitive Dissonance
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Business
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| Number of pages / Number of words: |
7 / 1866 |
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Another facet of the theory is that a person, after a purchase decision, seems to be under pressure by the fact of his or her choice and looks for more information concerning the reserved option.
Two factors mainly affect the strength of the dissonance: the number of dissonant beliefs, and the importance attached to each belief...
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According to the theory, there are three ways to eliminate the dissonance. The first one consists in reducing the importance of the dissonant beliefs, the second one in adding more consonant beliefs that outweigh the dissonant beliefs and the last one in changing beliefs so that they are no longer inconsistent...
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General points of the essay
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Is The Purpose Of Advertising To Create Cognitive Dissonance
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