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Topic: Business
Number of pages / Number of words: 2 / 287
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2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio?

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2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio?

3...


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General points of the essay

Is SlimFast a good strategic fit Slimfast Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Unilever When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Magnum Unilever Case on Unilever comparison between unilever and p&g unilever spotlight Unilever Case Analysis Unilever in Brazil low income operating review unilever Unilever: diversification strategy case study unilever

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