Buy custom Irn Bru Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 522 |
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The Company
2.1 Sales and Profit Trend
Although Irn Bru has very little market share within the carbonated soft drinks market, its market share is growing.
Figures from AC Nielsen UK show that Irn-Bru is certainly holding its own. While Pepsi has declined 2.3%, Dr Pepper 0.3% and Fanta 11.3%, Irn-Bru has gained 1...
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While Pepsi has declined 2.3%, Dr Pepper 0.3% and Fanta 11.3%, Irn-Bru has gained 1.1% in market share – (http://business.scotsman.com/topics.cfm?tid=639&id=144602007).
In the Year 2002, Irn Bru had sales of ?116.2 million; these sales had then grown to ?120 million by 2003. The table below shows the figures...
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