Buy custom iPod's IMC
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 733 |
Essay's paper body
Apple advertised this in an ad featuring the band in silhouettes performing to one of their own songs; complementing the silhouette campaign. Other promos include the ?make it personal' promo where the customer can get 2 lines engraved for free if bought from Apple online. This integrates with the common message of individuality...
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Their promo with U2 was aligned with the date of the band's album release so that while the media talked about the new album, they also would be giving info on the iPod promo.
Apple has incorporated other features into the iPod along the line. The iPod nano has a stop watch, world clock, gaming options and screen lock options...
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