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Topic: Business
Number of pages / Number of words: 13 / 3615
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Future versions will also be hardware upgradeable.

Partnerships – Apple can collaborate with many powerful global mobile phone companies to flood the market with iPhones, which reduces costs in marketing and increases revenue through long-term agreement deals.

Threats

Increased competition – Smart phones are easier to make now more than ever...


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More companies may enter the market, given that there are few barriers to entry other than patents. Competitors or even Apple contractors can maneuver around patents to create similar devices.

Downward pricing pressure – The iPhone is marketed as a high-end phone, but phone prices are almost certainly going to fall when other companies undercut the price of iPhones...


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