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Topic: Business
Number of pages / Number of words: 75 / 20777
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As an added benefit, studying marketing often helps us become more savvy consumers. We will learn, for instance, that the per unit price of a bigger package is frequently higher than that of a smaller one, and that more expensive products are frequently not better in quality.

Criteria that must be met for marketing to occur...


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Several criteria must be met for marketing to occur:

There must be two parties, each with unsatisfied needs or wants. This want, of course, could be money for the seller.

Each must have something to offer. Marketing involves voluntary "exchange" relationships where both sides must be willing parties...


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