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Topic: Business
Number of pages / Number of words: 2 / 312
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Most successful companies have adopted the basic philosophy of the marketing concept: "satisfy your consumer needs and wants to make profits". To do so, one must understand his customer, and his attitude should be reflected by the whole organisational set up of the company. Sophisticated consumer behaviour research is a prerequisite of such comportment...


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Most successful companies have adopted the basic philosophy of the marketing concept: "satisfy your consumer needs and wants to make profits". To do so, one must understand his customer, and his attitude should be reflected by the whole organisational set up of the company. Sophisticated consumer behaviour research is a prerequisite of such comportment...


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