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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1737 |
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The cheap costs and low quality of many of these local brands have only added to Pepsi’s challenge: Kabil makes it clear that his company will not compete on price “because we want to maintain our quality standards.â€
At some 72 million residents and growing, Egypt remains Pepsico North Africa’s largest market...
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The company has invested over $800 million here, with seven bottling and 28 distribution centers for its beverage sector and three Chipsy plants and 26 distribution centers for its snack food division.
In total, Pepsico employs 8,200 people in Egypt. In addition, Kabil cites an AUC study that concluded that for every one Pepsico employee, 10 people are indirectly employed through the ‘run-off’ jobs created by Pepsi’s presence here...
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