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Topic: Business
Number of pages / Number of words: 13 / 3374
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(Intersect scenario paragraph 6, 2007 University of Phoenix). However; the Vice President of Sales, Lyn Chen refuses to change the sales department to a “customer intimacy” model. Many of the employees are also resisting the organizational change. Intersect Investments has the opportunity to use benchmarking as a tool to help unfreeze the organization...


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Intersect Investments has the opportunity to use benchmarking as a tool to help unfreeze the organization. “Managers can begin the unfreezing process by disconfirming the usefulness or appropriateness of employee’s present behaviors or attitudes”. (Kinicki & Kreitner, 2003, p.678). Employees are leaving the company because they don’t understand the company’s direction and they don’t have the information they need to get their jobs done...


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